Betting Led Brazil’s TV Advertising for Most of 2026. Then the Ban Cut It Off

Betting operators were Brazil's biggest buyers of broadcast television advertising in five of the first eight months of 2026, Tunad found. They had already cut spending before the government shut the market. The media intelligence firm counted R$2.12 billion spent on free-to-air and pay television between January 2025 and June 2026, BNLData reported . That is about $420.8 million at the central bank's October 22 rate of 5.0383 reais to the dollar.