FOMO in Business: Driver of Opportunity or Recipe for Poor Judgment?

The fear of missing out – commonly known as FOMO – has become an increasingly visible force in corporate strategy, marketing, and investment decisions. Once studied primarily as a social phenomenon, FOMO now shapes how companies allocate capital, launch products, and respond to competitors. Whether it serves as a useful catalyst for action or a source of costly misjudgment remains a matter of ongoing debate among researchers and industry practitioners.