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BetMGM and the National Football League extend partnership in Canada

Picture: G3 Newswire

Renewed agreement gives BetMGM continued access to NFL intellectual property, activations and fan experiences in Canada BetMGM has renewed its partnership with the National Football League, extending its status as an Official Sports Betting Partner of the NFL in Canada. The one-year extension builds on a relationship that began in 2022 and covers the sports betting category across digital and retail channels in Ontario and Alberta. As part of the agreement, BetMGM will continue to use NFL intellectual property, including the NFL shield, team marks and tentpole events such as the Super Bowl, in marketing campaigns in Canada.

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