“We are preparing something very big” – Novibet sportsbook lead hints at big ambitions

Novibet’s Executive Director of Sportsbook, Giannos Grivas, spoke to SBC News about the company’s plans to launch two major products, the secrets behind a 180% year-on-year increase in player props betting post World Cup, and the key role data will play in the future of betting. So much of operators’ focus has been on sportsbooks in 2026 – and you don’t have to look far to figure out why. The 2026 World Cup was a major event, touted as the biggest sporting event of all time .