BETBY seals landmark sportbook deal with Lebull in Poland

BETBY, the leading provider of innovative B2B sportsbook solutions, has further strengthened its position in the regulated Polish market through a landmark partnership with Lebull, a Tier 1 B2C betting brand with strong industry recognition. The agreement will see BETBY power the brand’s sportsbook with its technology, extensive betting content, advanced features and comprehensive managed services offering. The collaboration marks a major step in BETBY’s expansion in Poland and highlights the flexibility of its sportsbook technology.