Beyond aggregation: Why distribution is becoming the next competitive advantage

Smarter aggregation is not just about accessing more content. It is also about making that content easier to manage, monitor and optimise through the back office For years, the value proposition was relatively simple: connect once and gain access to a wide range of suppliers, games and markets. It removed technical complexity and gave operators the scale they needed to compete. But as the industry has matured, the role of aggregation is changing. The opportunity is no longer simply about connecting more content.