New York Moves to Restrict AI Use in Sports Betting

New York gaming regulators have advanced proposed rules that would restrict how mobile sportsbooks use artificial intelligence and other automated systems to personalize gambling promotions and wagering recommendations. The New York State Gaming Commission unanimously moved forward with the revised proposal, which covers AI, machine learning, algorithmic profiling and automated decision-making tools. The measure will receive further public comment before returning to regulators for possible final action. A separate proposal would require sportsbook operators to identify customers who may be showing signs of problem gambling and assign someone to contact those patrons about gambling-related risks.