Imagine Live’s CEO on building first and letting demand catch up

Group CEO Martin Martirosyan explains why he built capacity ahead of demand and how that same thinking shapes the supplier’s approach to localisation and AI Martin Martirosyan is clear that the numbers only tell you where a company stands today, which is why he prefers to build for where it wants to be in two or three years. Imagine Live launched in 2022 and now runs more than 200 tables across three studios in Romania, Spain and Armenia that it owns and operates itself, backed by 16 licences.