FanDuel Taps Lil Wayne for New NFL Season Advertising Campaign

FanDuel has debuted a new commercial featuring Grammy-winning rapper Lil Wayne. The ad, titled “Little Boost,” premiered Oct. 8 as part of the operator’s “Most Rewarding Season Ever” campaign for the NFL season. “Football season is always a vibe, so teaming up with FanDuel for this one was fun,” Lil Wayne said in a statement from FanDuel. “‘Little Boost’ is quick, it’s funny, and I had a good time bringing a little Weezy to the campaign.” The commercial—Lil Wayne’s first for the company—is built around FanDuel’s “boost” concept, a reference to the “Profit Boost Tokens” available in the FanDuel Sportsbook.