Rovio’s rebuild means refocusing on Angry Birds, Sonic and picking new projects carefully

Alexandre Pelletier-Normand was appointed Sega West Studios COO in July, on top of his previous role as Rovio CEO. His expanded brief now takes in Sports Interactive, Creative Assembly and Two Point Studio and assorted other tasks at Sega’s UK offices. But when we set down to chat at Gamescom this summer the topic of the day was Rovio, and what exactly the company means when it says it is rebuilding. That was the term used in May, when parent company Sega said its $775m acquisition of the Angry Birds maker had failed to create “economic value” and had restructured.