Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More

Mass Effect fans have bought a #SaveMassEffect billboard in Times Square after EA shut down BioWare last week, but the fight to save the sci-fi RPG franchise isn't stopping there. Whether New York City residents are familiar with Commander Shepard's fight against the Reapers or not, everyone in Times Square was alerted to #SaveMassEffect when its billboard went up today. It's the latest in a string of moves from the community backing the sci-fi RPG franchise and its developers as they work to give them a second wind. "Keelah si'yah," text on the billboard said.