Mass Effect fans ramp up efforts to save BioWare's RPG series with a Times Square billboard and plans for more ads outside The Game Awards

Fans continue to rally around the 'Save Mass Effect ' movement, this time with a billboard at Times Square and more initiatives planned throughout the rest of the year. Last week, publisher EA shut down BioWare and cancelled the next Mass Effect game . In the days since, an increasingly loud community-organised campaign has attempted to make Electronic Arts reverse course and ensure that the beloved sci-fi universe can journey forward in some form.