Mass Effect fan group buys billboard in Times Square promoting petition to save series

"We are Mass Effect," the fan group behind a currently 224,000 signature Change.org petition seeking to secure the series' future, has rented out digital billboard space in New York's Times Square to promote the effort. The group shared a video of the billboard in the wild on X, "The Everything App." Every hour at 35 minutes past the hour, the screen at 1560 Broadway shows a 15-second motion graphic message.