SBC Summit 2026 closes record Lisbon week with 40,000 attendees as event commits through to 2030

SBC Summit’s record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups, with operator numbers increasing by 37% and C-level participation rising 40.7% year-on-year. Headlined by the likes of basketball icon Michael Jordan , the event brought together some of the biggest names in gaming, sport and entertainment for a landmark edition that also saw SBC confirm Lisbon as the home of SBC Summit through 2030. 40,000 people attended this year’s event in Lisbon, representing overall growth of 34.5% .