BETBY expands in Poland through sportsbook technology partnership with Lebull

B2B sportsbook solutions provider BETBY has strengthened its position in the regulated Polish market through a partnership with betting brand Lebull . The agreement will see BETBY power the brand’s sportsbook with its technology, betting content, features, and managed services offering. The collaboration marks a major step in BETBY’s expansion in Poland. Lebull will retain its existing frontend, allowing the operator to preserve the interface and user journey familiar to its players while integrating BETBY’s sportsbook capabilities behind the scenes.