FIRST.bet opens its sportsbook engine to Swedish operators in first stop of new European phase

Sportsbook technology supplier FIRST.bet has made its engine available to operators in Sweden , the first market in the next phase of the company’s European growth plan. Sweden is among the most established regulated betting markets in Europe. Football and ice hockey drive betting activity in Sweden. Wagers in these two sports range from domestic competitions such as Allsvenskan and the SHL to leagues abroad such as the Premier League and the NHL. Under the FIRST.bet model, operators own the frontend code, design and user flow of their sportsbooks.