Licensed gambling operators gain access to YouTube homepage ads after Google policy update

Google will allow online gambling advertisers to run YouTube Masthead campaigns from October 21, according to new policy updates from the company. The format of the Masthead unit can vary from device to device. However, it is generally the first thing a YouTube user sees , and its video ads usually play on mute. Gambling advertisers that use the Masthead will still need to comply with Google’s wider Gambling and games policy.