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NBA and WNBA target sports betting and prediction markets with new RG campaign

Picture: iGaming NEXT

The campaign will target fans across both the NBA and WNBA, with a particular focus on young adults The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have partnered with the National Council on Problem Gambling (NCPG) to roll out a new responsible gambling campaign. Running during the 2026-27 NBA season, the campaign will highlight the risks associated with sports betting and prediction markets. The initiative will target NBA and WNBA fans, with a focus on young adults.

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