Giving Racing Customers a Better Price

Ben, you’ve spent 20 years at Entain and its predecessor businesses. What kept you there, and why was this the right time to move? I joined Coral straight out of university, initially taking calls from the shops and dealing with queries, before progressing into the racing team. It was a very different job then. There was much more compiling, with a detailed focus on a handful of good races each day. Now we’re betting on racing around the clock. I’ve always been interested in international racing, which was really starting to take off when I joined.