OEM advertising for every model: Understanding mobile game user acquisition

Robert Wildner, CEO and co-founder of AVOW, busts some myths around the assumptions that many mobile developers make about the value of OEM advertising across multiple game types. Picture this. A UA manager tests a new channel, sees strong numbers on one title, and assumes it only works for that monetisation type. That assumption costs studios reach every year. Mobile game user acquisition through OEM advertising does not favour one business model over another. It performs across in-app purchase (IAP), in-app advertising (IAA) and hybrid games, just through different levers. ... [ MORE ]