Advertising Standards Authority bans mobile ads from King, Scopely, and others for misrepresenting gameplay

The regulator also banned ads from Singapore-based Omnilojo and Cyprus-based Vistrex, also known as Royal Ark Games. "Mobile game ads must give people an accurate impression of the gameplay they can expect and mustn't mislead them with scenarios or features that aren't representative of the actual game," said ASA senior investigative officer Freddie Alcock. "It's important that people are able to make informed decisions about the games they choose to buy or download, so we'll continue to take action in this area where we see ads breaking the rules." The ASA banned a Facebook ad from King for Farm Heroes…