ASA bans misleading mobile game ads from King, Scopely, Dark War Survival publisher and more

“Mobile game ads must give people an accurate impression of the gameplay they can expect and mustn’t mislead them with scenarios or features that aren’t representative of the actual game,” said ASA senior investigations executive Freddie Alcock. The most serious ruling was against Singapore-based Omnilojo, which publishes zombie strategy games Dark War Survival and Last Z: Survival Shooter. Three Google ads for Dark War Survival showed looting, shooting zombies, driving and an armed survival train, all rendered in highly produced graphics.