Xbox’s Recent Efforts Haven’t Changed Anything And The Future Remains Bleak, Expert Says

Xbox CEO Asha Sharma has undertaken a number of efforts thus far to help get the business back into a healthy place, and nothing has worked, Circana analyst Mat Piscatella says. He told The Game Business that based on the sales and engagement data he sees for the US gaming industry, "I'm not seeing [the moves] have any positive impact" for Xbox. The disc-to-digital program "hasn't changed their sales of new physical software trend at all," he added. Additionally, making Gears of War: E-Day exclusive on console to Xbox "hasn't made any difference" in terms of selling more Xbox hardware.