War Robots Exec on the Nuances of Launching Mobile Games for Chinese Players

Boris Burangulov explains how War Robots has maintained high player retention rates since its release in 2014, talks about the risks of overadapting games for foreign audiences, and explains what distinguishes Chinese players from other audiences across the globe. Usually, we give a fairly standard answer to this question: it's all about our data-driven approach and a cautious, evolutionary pace. War Robots is like a big, heavy machine that steadily moves toward its goal. We don't try to rush headlong after short-lived trends, nor do we attempt to abruptly spin the game 180 degrees.