Unity partners with PvX to offer UA financing to mobile studios

Unity is teaming up with PvX to help mobile studios pay for user acquisition without giving up equity. Announced by the two companies on October 27, the deal sees PvX vet and fund qualifying games and apps. This means that instead of issuing equity or taking on a traditional loan, studios get money tied to how each cohort of players performs, and can scale up marketing as it pays off rather than raising investment in advance.