Unity partners with PvX to offer funding for game developers

Unity has partnered with user acquisition financing platform PvX to help eligible game studios and consumer app developers fund marketing campaigns without giving up equity. The partnership will combine PvX's financing with Unity Vector's targeting tools to help growth-stage businesses expand their reach. Under the programme, eligible games and consumer apps will undergo an assessment led by PvX. Successful applicants will receive funding based on their marketing performance, allowing them to scale campaigns without raising equity or giving up ownership stakes. Qualified developers will also join Unity's Developer Data Framework and receive credits to spend on Unity Ads.