There’s Good News And Bad News About Video Game Sales In September 2026

Last month kicked off the big annual torrent of autumn game releases and Circana has finally shared its latest sales data and estimates for September 2026. What did we learn? Games are up. Hardware is down. Wolverine took home the gold. Xbox sales continue to decline. Circana senior director and gaming research head Mat Piscatella shared his latest monthly breakdown of U.S. sales data this morning over on Bluesky . “U.S. video game projected total spending across content, hardware and accessories fell 1 percent in September when compared to a year ago, to $4.8 billion,” he wrote.