The next-gen Xbox won’t cost you $1,800. It can’t. Can it?

Fortune dropped a bombshell report on the future of gaming this week. According to the publication's Microsoft insiders, the next Xbox is projected to cost between $1,200 and $1,800 when it arrives in 2028. My first reaction: The next Xbox is dead on arrival. It's DOA. My second thought: Microsoft knows people won't pay that much. It couldn't possibly charge that much money if it wants next gen to be a success. "I wouldn't release it at all," former Microsoft exec Mike Ybarra recently said .