Starbucks wants to use AI to personalize drive-thru menus for every customer

Starbucks is exploring new AI technology that could allow its drive-thrus to recognize returning customers and display personalized digital menus based on who's ordering. The coffee chain revealed the plans during an earnings call on Thursday, October 29, as part of a broader effort to introduce AI-powered features across its restaurants and mobile app. While the technology is still in its early stages, Starbucks has outlined several ways it could change the ordering experience, including making payments easier and helping employees process orders more efficiently.