Rockstar's Multi-Million Dollar Miami Takeover Continues to Expand Ahead of GTA 6 Launch, Despite Protests from Some Officials

Rockstar Games is continuing to ramp up GTA 6's massive marketing with a Vice City blimp, NFL promos, and much more, despite protests from some Miami officials. For the last two months, Rockstar has been setting up marketing for what will likely be one of the biggest, if not the biggest, releases in entertainment history. It kicked things off with a massive gameplay reveal on Netflix , followed by a blitz of merch and add-ons such as an album featuring original music created for GTA 6 .