Miniclip’s mobile advertising platform AdSurge launches as standalone company

Miniclip chief data officer Paul Bugryniec told PocketGamer.biz that AdSurge ads become skippable in half the time and require half the clicks to close compared to commonly used formats on other networks. The goal is to create a better user experience, something which Bugryniec claims has been deteriorating for many years - citing long waits before ads become skippable and close buttons that appear in inconsistent locations or are difficult to find. The AdSurge platform has been crafted over three years, aiming to fulfil Miniclip’s public mission to build an ad network.