AdSurge is the new ad network built by Miniclip with help from Tencent AI and Easybrain data

AdSurge operates as an independent, standalone company, and Miniclip said partner data is managed in strict isolation. AdSurge boss Paul Bugryniec said publishers are facing squeezed margins from platform fees, engine costs and rising ad network margins, and that AdSurge “was born out of the desire to reclaim some of that value.” The company said AdSurge has captured a low single-digit share of wallet on ad monetisation across Miniclip’s own portfolio, while delivering a double-digit margin for Miniclip.