Here’s How The Way Activision Talks About Call Of Duty Launch Weekend Sales Has Changed Over Nearly 20 Years

Activision Call of Duty Call of Duty: Modern Warfare 4 Modern Warfare MW4 Sales Xbox Call of Duty: Modern Warfare 4 has the best Metacritic score of any game in the franchise in 15 years, but Activision is being noticeably reserved about its sales performance following the shooter’s first full launch weekend. Xbox CEO Asha Sharma announced the franchise has now crossed $40 billion in lifetime revenue, a big milestone that doesn’t tell us anything about how much Microsoft’s biggest blockbuster of 2026 is actually selling.