European Regulators Want To Crack Down On Gaming’s Oldest Monetization Trick

Live service, gacha and freemium games are among the top-earning in the industry. With the likes of Fortnite and Roblox especially popular among children, international regulation boards have begun crafting new ways to stymie predatory monetization practices. Last week, the EU announced it will be taking actions against ten specific companies, including Activision, Riot and Ubisoft, over some of the oldest grievances in gaming. Spearheaded by the Italian Competition Authority, the EU is challenging Activision Blizzard, Mojang, Ubisoft, Riot Games, Crytek, Supercell, InnoGames, King, Plarium and Playrix over their monetization systems.