Data digest: top ad spender stats, Arrow game analysis, Homescapes hits 774m+ installs, more

Every Wednesday we break down the latest data, research and financial results into digestible chunks. Read on for the numbers you need to know about without the fluff. Top spender Gossip Harbor gets an overwhelming 51% of its ad impressions through AppLovin, but Scoeply-owned duo Pokémon Go and Monopoly Go each see a higher ad impression share from AdMob – 47% and 31% respectively. “In-app networks put playable and rewarded formats in front of people already playing casual titles, which is the audience these games need at volume,” says Sensor Tower’s commentary.