Kambi licenses sportsbook source code to Allwyn in first-of-its-kind agreement

The source code licensing deal will cost Allwyn €50m over a period of three years Kambi has entered a unique agreement with Allwyn, licensing out it sportsbook source code to the operator in exchange for €50m paid over three years up to 2029. The deal fulfils what NEXT.io understands to have been a long-term ambition for Allwyn, allowing it to build its own proprietary sports betting operations and expand its existing €800m-GGR presence in the sector. Allwyn has also announced the acquisition of the reamining 30% of Instant Win Gaming (IWG) that it didn’t already own for $120m.