The LVCVA’s ‘Vegas Effect’ pitches meeting ROI to the people who sign off on it

With the Convention Center on pace for 46 trade shows and about 1.2 million attendees this year, the Las Vegas Convention and Visitors Authority (LVCVA) doesn’t need to convince anyone that the city can host a big meeting. U.S. News & World Report recently named Las Vegas the top destination for meetings and events. The LVCVA’s new campaign, “The Vegas Effect,” is aimed at a harder sale. It wants to give meeting planners an argument they can take into a budget review, built on what a Las Vegas event returns rather than what the city offers.