How Novig became the third biggest prediction market site despite launching only months ago

Since bursting on the scene two years ago, prediction markets have become one of the buzziest new sectors in finance, pulling in billions of dollars in revenue, and driving daily news headlines. The young industry is dominated by two giants, Kalshi and Polymarket, but numerous other companies are trying to muscle into the field. That includes the sports-focused prediction market Novig, which only launched as a federally regulated prediction market in August, but has already claimed the number three spot by one widely used industry metric.