Building the Next Generation of Sports Betting

Jeevan, where is the real competitive battleground now – offering more markets and combinations, better pricing, easier UX or making BetBuilders more relevant to individual players? The market has matured and we are now seeing the first and, arguably, second phase of BetBuilder move aside for the latest iterations. The key differentiator, now that the tech and the pricing is solid, is UX and the ease at which bets can be discovered and placed. Discovery is a critical element to a client placing a wager and returning, or being so daunted that they leave and do not come back.