BETBY: Brazil’s sports betting ban will not protect players

BETBY says prohibition risks pushing betting activity offshore rather than eliminating demand, while calling for stable regulation focused on player protection Speaking exclusively to NEXT.io , BETBY chief sportsbook officer Sergey Tsukanov says the provider felt the impact of Brazil’s fixed-odds betting ban, but its diversified strategy across Latam has provided resilience. Even before the regulated market went live, BETBY was already certified to operate in Brazil, and maintained local teams in the country working on product adaptation.