Inside BETBY’s innovation strategy

BETBY has built a reputation as one of the industry’s most innovation-driven sportsbooksuppliers, with products spanning proprietary esports, prediction markets and 24/7 chess. Its latest launch, SlotBetsGames, is arguably its most ambitious innovation yet, bridging sportsbook and casino through real-time, slot-stylesports betting. At the centre of many of those ideas is Kirill Nekrasov, Head of Innovation and R&D at BETBY. As BETBY’s Head of Innovation and R&D, your role is essentially to think about what comes next. Have you always been someone who questions the conventional way of doing things and tries to anticipate where the industry is heading?