Australia Sets Triple Lock Rules for Online Wagering Ads

Australia’s online content platforms will face new controls on wagering advertising from January 1, 2027, with the Australian Communications and Media Authority (ACMA) publishing initial guidance on an exception that allows ads to remain available to eligible users. Under the new rules, online content service providers will generally be prohibited from carrying wagering advertising. Platforms that want to continue displaying it can rely on the “triple lock exception” if they take reasonable steps to restrict access to appropriate users.