SOFTSWISS advances AI integration in casino operations

SOFTSWISS, technology partner for iGaming operators, has introduced Back Office AI Workflow, a new capability within its Casino Platform. The new functionality enables casino operators to execute supported back-office tasks through natural-language conversations with AI, moving beyond simple recommendations. By bringing these capabilities into everyday operations, SOFTSWISS aims to help casino operators reduce manual work and accelerate promotional campaigns preparation. The launch comes as the iGaming industry seeks to turn growing AI adoption into practical business value. According to the SOFTSWISS 2027 iGaming Trends Report, more than 80% of betting ...