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Polymarket fires chief marketing officer amid promotional practices investigation

Picture: iGaming Business

Polymarket, a prediction market platform, has terminated the employment of its Chief Marketing Officer, Matthew Modabber, following an internal investigation into the company’s promotional tactics. The probe, which drew regulatory scrutiny and concerned investors, uncovered controversial marketing practices that prompted the leadership change. First reported by The New York Post , Modabber’s departure marks the end of his long-standing professional relationship with Polymarket’s founder and CEO, Shayne Coplan. Modabber was first hired in 2024 and was one of the company’s earliest executives.

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