Google Updates Advertising Polices with Prediction Market Guidance

For the first time, Google, the largest provider of internet search services, refreshed its Google Ads policy guidelines to include dedicated guidance on prediction markets. In the past, the California-based company has amended and altered policies pertaining to ads run by prediction market companies, but a document released last week marks the first time Google featured dedicated prediction market guidance in its ad policies. Citing “inherent complexities, speculative nature, and unique regulatory classification involved in trading Prediction Market contracts and related products,” Google is making clear that there are some geographic parameters regarding prediction market advertising.