Google Opens YouTube Masthead Advertising to Certified Online Gambling Operators

Google states that advertisers must hold the appropriate certification under its Gambling and Games policy and comply with applicable legal requirements, geographical restrictions and age limitations. The updated requirements also specify an exclusion for advertisers promoting online gambling content who are not subject to mandatory state or national gambling registration requirements. Consequently, eligibility will depend on the advertiser's circumstances and the applicable rules, rather than simply operating an online casino or betting website.