Dillon Brooks’ anti-LeBron James agenda reaches new heights in Kalshi ad

Kalshi’s latest campaign, starring NBA player Dillon Brooks, playfully shows off the “King Blocker,” a device that mutes any mention of his on-court rival, LeBron James. In the ad, Brooks introduces the King Blocker by using it to block James’ name and even his nicknames from electronic devices. Brooks is seen watching a TV ad for the device, in which a disguised version of himself demonstrates how it works by saying James’ names and nicknames. Each time, a red “Blocked” sticker appears over his mouth, muting him. “Dillon Brooks has never been one to shy away from a rivalry.