Svenska Spel ups core brand investment as profits locked-in for 2026

Svenska Spel has backed the simplification of its business structure and focus on core brands as it fulfils its remit as Sweden’s state-owned gambling operator. Q3 trading broadly reflected management’s expectations, with commercial efforts centred on Oddset, Lotto and Triss. Higher spending on branding and technology weighed on quarterly earnings, but year-to-date profitability remained steady. The group reported third-quarter net gaming revenue of SEK1.898bn (€170m), up 1% year on year , supported by growth across sports betting, online casino and lotteries.