British regulator highlights drivers behind illegal gambling use

Part three of the Great Britain Gambling Commission ’s Consumer Voice research is all about the motives behind illegal gambling use, and it sets one thing straight – “the same message will not work for all”. This conclusion comes naturally after Yonder Consulting ’s findings – on behalf of the nation’s gambling regulator – identified four different subgroups of players out of a 4,000-strong survey pool, each with its own rationale for entering the unsupervised waters of illegal gambling.