BetMGM Extends Connor McDavid Deal, Cites 27% Surge in Deposit Limit Accounts

BetMGM has extended its endorsement deal with Edmonton Oilers superstar Connor McDavid after a responsible gaming campaign featuring the NHL MVP drove a 27% increase in players using deposit limits. Since joining BetMGM’s ambassador roster in March 2022, McDavid has starred in the operator’s responsible gaming campaigns, including its “Mullet Over” spot alongside former NHL player and actor Terry Ryan. The advertisement used hockey-themed humor to promote disciplined wagering habits. “Being disciplined and making smart decisions are big parts of hockey,” McDavid said. “They’re important when it comes to sports betting, too.